![]() While a lot has changed in the world since Dairy Queen was founded, one thing has remained: Dairy Queen outlets are still a place to find businessmen and women on their lunch break and families enjoying delicious foods and soft-serve treats. Today, there are thousands of Queen stores spread across the United States, Mexico, Canada, Europe, Central America, and the Middle East. ![]() More stores were opened in Moline, Aurora, Illinois, and Davenport, Iowa, and by 1942 there were 8 Dairy Queen stores in operation. On June 22, 1940, McCulloughs and Sherb Noble opened the first store in Joliet, Illinois. The agreement also gave the McCulloughs licensing rights in the Western United States, while Oltz reserved them for the Eastern United States. In 1939, McCulloughs and Oltz met and reached an agreement.Īccording to McCulloughs and Oltz agreement, Oltz received royalties equal to 2% per gallon of ice-cream run through all the dispensing freezers. But one day while McCullough was going through the want adverts in the Chicago Tribune, he stumbled upon an advert that could make large quantities of soft ice cream. Dejected and with no place to go, the McCulloughs seemed to have hit a dead end. The two manufacturers turned down their proposal. ![]() They contacted two dairy equipment companies and asked if they would design a machine that produced semi-frozen dairy products. With such a success, the McCulloughs started looking for a type of freezer that would make producing soft ice-cream a reality. The sale was a big success! More than 1,600 dessert lovers lined up to try the treat, and McCullough knew they had found a business opportunity. One day, they arranged to experiment their new dessert in an Illinois-based ice cream store, owned by Sherb Noble. A man named McCullough and his son, Alex McCullough, had been experimenting with a soft frozen dairy product. Dairy Queen’s remarkable story started with a 10 cent sale of the then unnamed product in 1938 in Moline, Illinois.
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